Business and Economics

Ferrari and Apple announced a collaboration

Ferrari, the Italian manufacturer of luxury sports cars, and the well-known California company Apple have announced today that they intend to work closely in the future and create a car equipped with cutting edge technology.

This news came from Geneva, where an automobile exhibition is being held. It was there that Ferrari presented its new creation: the stunning LaFerrari, in which journalists noticed Apple's built-in iPad Mini.

Representatives of the American company have already said that their cooperation with an Italian partner simply must be fruitful.

“After we change the way we communicate, we need to change the way we drive.”

Ferrari CEO Luca Cordero di Montezemolo, in a recent interview, earlier revealed future plans for device and machine manufacturers. “We are in close negotiations regarding new tools and ways to bring some entertainment directly into the car itself. Despite the fact that di Montezemolo refused to add anything to the above, he assured that in the near future the details of the collaboration between Apple and Ferrari will become known.

The Italian manufacturer does not hide his intentions to integrate the iPad into the back of the front seats in four-seater models so that passengers do not get bored during the trip, taking advantage of all the services, services and other features of the gadget. Moreover, Ferrari also plans to equip its sports cars with the new Eyes Free system (similar to Siri), which will allow the driver to control the on-board system of the car only at a voice level.

For the first time, a possible collaboration between American digging and Ferrari was talked about last year, when di Montezemolo met with Apple CEO Tim Cook. A few months later, after a dialogue between representatives of the two leaders, Apple's vice president of software entered the board of directors of the Italian machine manufacturer. It is worth noting that the new employee of the company has repeatedly stated that he is an ardent fan of luxury Ferrari sports cars, therefore, apparently, he set to work with special zeal. By the way, the former vice president of software was closely involved in the Siri service, which is planned to be integrated into the new Ferrari models.

The decision of the Italian automaker was made to some extent due to the similarity of corporate strategies of companies, their management style and commitment to perfect design. After meeting with Cook di Montezemolo noted that talking with Jobs's receiver gave him a lot of pleasure:

“I was pleasantly struck by Tim's friendliness and openness. We create cars, and their company is computers. However, Apple and Ferrari share the same passion, love for their products, as well as attention to the latest technology and design. ”

Over the years, the tech manufacturer from Cupertino has sought to spread its influence by introducing products into automobiles. However, until now, Apple has not created a gadget that could be used only for a long time. Such ideas and moods in the company appeared thanks to its creator, Steve Jobs, who, as it turned out recently, dreamed of creating an Apple-bill.

Watch the video: Bebe Rexha cries on Good Morning America after receiving Radio Disney Music Award (November 2024).

Popular Posts

Category Business and Economics, Next Article

Siena Cathedral
Sienna

Siena Cathedral

The Cathedral in Siena (Duomo di Siena) - the history of the city imprinted in marble and a worthy decoration of Tuscany, and indeed of Italy. For nearly 8 centuries, sparing no money, the Sienans adorned their beloved brainchild. Any tourist in Piazza del Duomo pauses, contemplating the unreal beauty of stone lace floating in the air.
Read More
Montepulciano - a wine tale in Tuscany
Sienna

Montepulciano - a wine tale in Tuscany

Montepulciano (Montepulciano) - a mysteriously beautiful city in the province of Siena among the picturesque valleys of the Tuscan region. It rises on a hill 600 meters high between the val d'Orcia val val and Val di Chiana valleys. Landscapes that open up from a hill look like a biblical paradise. The architecture of the city itself inspires a vague alarm and a desire to understand why this alarm arose.
Read More
Val d'Orcia Valley
Sienna

Val d'Orcia Valley

Extending over 18,500 hectares, the Val d'Orcia Valley is an amazing, fabulous place in central Italy, recognized as one of the most picturesque corners of the planet. No wonder its landscape, preserving the pristine beauty in our days, inspired the Renaissance artists to create magnificent landscape paintings.
Read More
Palace of the Commune - Siena's main town hall
Sienna

Palace of the Commune - Siena's main town hall

The Palace of the Commune (Palazzo Comunale) is the town hall of Siena. Now the city is the center of the province of the same name in the Tuscany region. The former glory of the proud Siena Republic remained in the Middle Ages, and the city lives quietly, guarding the treasures created at that time. Among them is Palazzo Comunale. The history of construction The time of prosperity of Siena was the XII-XIV centuries.
Read More