"Sorry, how tall are you?" The revolutionary experiment of the Maly Theater in Milan (Piccolo Teatro di Milano). When ordering tickets online, you will now need to indicate your height.
An end to torment? Even if “torment” is a strong word, “significant inconvenience” is undeniable. Imagine you bought a ticket in a convenient place in the hall, come to the theater, sit down, and a basketball player sits in front of you in a chair!
And throughout the performance, you now have to shift your head to the right or to the left, trying to consider the action taking place on the stage. And it is entirely possible that the person sitting behind you is forced to do the same. Unpleasant, agree. But in the very near future, at the Maly Theater of Milan, this problem should be solved.
After the introduction of an experimental online service, when ordering a ticket, the buyer will need to indicate their growth. Accordingly, the next person will already see on the floor plan not only already occupied places, but also the growth of people who bought them.
The idea of creating the service arose and developed in the vast expanses of the more than active Internet community of the Maly Theater, which has about 123,000 subscribers. Melpomene enthusiasts who join the group get access to all kinds of bonuses (additional tickets, discounts, promotions, bonus points for a special Maly Theater Card), to which the described service will soon be added. That is, if you decide to visit the Maly Theater, it will not be superfluous to join this community.
Official website of the Milan Small Theater: www.piccoloteatro.org
One can only hope that when ordering tickets via the Internet, viewers will not consciously reduce their height, as many people like to do with age or weight. It is also expected that if the experiment is successful, other Milan theaters will also resort to the new service.
